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We've expanded the categories list this year to reflect the diversity in the types of BREW® applications that are available or on the horizon. Here are the categories:
Best Business Application
Nominees in this category are BREW applications designed to enhance user productivity via wireless phones. Ease of use, an easily navigable user interface, relevance/usefulness of information, and originality are among the criteria that will be considered in judging the nominees.
This is the category for you if your application is a financial services, information management, SMB (Small Medium Business), enterprise or productivity-oriented application or service.
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Best Location-Based Service Application
Nominees in this category are BREW applications that provide and/or use location-based services. These are applications that are designed to help users find/locate events, venues, routes, products, services, people, corporate assets, or other items, by providing content or information that is position-relevant. Making use of available positioning technology to improve the user experience, quality and quantity of choices and information about choices, usefulness of content, visual appeal, easily navigable, intuitive user interface and ease of use, originality and efficient map navigation are among the criteria that will be considered in judging the nominees.
This category is for you if your application helps people find locations, events, venues, routes, products, services, people, corporate assets, or other items.
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Best Communications Application
Nominees in this category are BREW applications designed to help users communicate with each other in their personal or professional lives. Ease of use, an easily navigable user interface and relevance/usefulness for personal or business use are among the criteria that will be considered in judging the nominees.
This is the category for you if your application is an email, instant messaging, image/photo-sharing or
related service.
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Best Information Application
Nominees in this category are BREW applications created to deliver on-demand information, such as sports scores, weather updates, traffic reports or news. Timely content, compelling information, an easy to navigate user interface, use of advanced technology, and originality are among the criteria that will be considered in judging the nominees.
This category is for you if your application is designed to deliver timely content and information to end-users.
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Best Entertainment Application
Nominees in this category are BREW applications created to entertain consumers via sound, graphics, images or interactivity with the device. Quality of sound, graphics or animation, user interface, ease of use and easy navigation, originality and consumer recognition, are among the criteria that will be considered in judging the nominees.
This is the category for you if your application provides music or entertainment-oriented content such as avatars, cartoons, comics, graphics and icons, screen savers or wall paper. (Ringtones and Games are not included in this category.)
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Best Game Application
Nominees in this category are BREW applications created for consumers to play games. This includes 2D and 3D games along with single and multiplayer games, across all game categories such as classic, action, adventure, sports, card/casino, and other genres. Innovative design, ease of use, quality of graphics or sound, networked capability, originality, level of fun and "addictiveness," and consumer recognition are among the criteria that will be considered in judging the nominees.
This is the category for you if your application is a game!
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NEW! Best Ringtone Application
Nominees in this category are BREW applications that allow consumers to personalize their mobile phone ringers. Use of the latest audio technical innovations, quality of music, breadth of catalog, ease of use and navigation are among the criteria that will be considered in judging the nominees.
This is your category if you're the next Elvis of ringtones.
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NEW! People's Choice
Submissions will not be accepted for this category. The People's Choice award is designed to give you and your peers the opportunity to pick your favorite application from the list of finalists across all categories (except for the Most Innovative Use of Technology award). Finalist applications will be promoted throughout the BREW 2005 Conference and video demos will be shown in a designated voting station where attendees of the conference will be able to cast their vote for the People's Choice award. Details on how to vote at the conference will be updated to this Web site once the finalists are named.
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NEW! Most Innovative Use of Technology
Nominees in this category are pre-commercial applications that exhibit a creative, unique and practical use of one or more technologies in Qualcomm's suite of solutions. The applications will leverage technologies integrated on Qualcomm's Mobile Station Modem (MSM™) chipset solutions, including: 3D graphics, Qsound, Qtv and gpsOne and/or the benefits of high-speed network capabilities such as CDMA2000 EV-DO and WCDMA. This award is specifically designed to recognize technological innovation demonstrated by BREW applications that are not yet commercial.
At minimum, applications should be in beta stage. Optimization of technology, usefulness of content, visual appeal and originality are among the criteria that will be considered in judging the nominees.
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