What is uiOne?
Why Choose uiOne?
mShop™ - uiOne based shopping client
uiOne Benefits
uiOne Technology
uiOne SDK
uiOne HDK
What is uiOne?
Just a few years ago, mobile phone users were introduced to basic user interface (UI) customization capabilities that allowed them to personalize their devices with ringtones and wallpapers. Industry research confirmed that the consumer market was ready and willing to quickly adopt these basic mobile data services. Unfortunately, many of these exciting new data services from device manufacturers and operators were buried deep in the native UI or mobile device browser. This required end users to go through many steps beyond the home screen and main menus of the native UI to actually locate and enable the service. It was at best, a very frustrating user experience.
Today, Qualcomm's uiOne addresses the issue by providing the deepest, richest consumer experience ever offered on a mobile device. uiOne can be leveraged across a wide range of handset tiers which benefits everyone in the value chain - device manufacturers are able to meet operator's customized UI requirements faster, more cost-efficiently and with deeper reach into device capabilities while continuing to differentiate their handsets; operators are able to customize and brand their devices across a broad portfolio of handsets; and end users get one one-click access to the best data services available. This is uiOne.
uiOne. An individual expression.
uiOne, a key offering of the BREW solution, is a logical expansion of features and customization for wireless devices. Consumers are poised and prepped for the next best way to express individuality and uiOne provides them with the unique experiences they're after.
With the uiOne offering, operators, publishers/developers, device manufacturers and consumers have the opportunity to virtually shape wireless technology. To make it their own. And to ensure everything - colors, fonts, sounds and function - meets their ideas, goals and visions. True individuality and differentiation begin with uiOne.
Example of Operator branding

Example of Individual User Personalization

Why choose uiOne?
uiOne provides an open and flexible combination of technologies and services for operators, device manufacturers, and publishers/developers to create and deploy customized and updateable mobile UIs.
The uiOne offering is focused on driving revenue via rich, integrated, and dynamic user experiences on wireless devices. uiOne is an easy to use, yet powerful wireless data offering including:- an open, extensible uiOne client and porting layer that enables access to all system and applications functionality for all device user interface (UI) software in a standardized, scalable manner
- the uiOne SDK, which allows customers to create and deploy customized and OTA updateable mobile UIs featuring customized branded solutions supporting quick time to market
- essential UI applications & templates which include the homescreen, menu systems, local shopping portals, content managers, content viewers, as well as core phone applications such as address books, camera and video telephony
- "single click access" to high revenue-generating services (e.g. full-track music services, instant-messaging)
mShop™ - uiOne based shopping client
mShop is a rich, "instant on" shopping application that draws on the heritage of MobileShop, the world's first low latency, content discovery client for mobile applications. mShop expands an operator's ability to target and encourage purchasing through a series of OTA updateable storefronts and promotional areas. mShop significantly enhances the mobile shopping experience and continues to show operators immediate increases in data ARPU in comparison to browser-based discovery solutions.
Features of mShop include:- Dynamic and interactive shopping experience using deliveryOne™
- Fully updateable and "always on" storefront to promote mobile content and applications
- Ability for users to easily toggle between discovery of new apps and the content they already own
- Traditional catalog browsing capability with a rich interface
- Personalized shopping and search functions
- Multiple areas to promote special applications, create microstores, and target the shopping experience to specific market segments
uiOne Benefits
Operators and device manufacturers have been in need of a simple, customizable UI solution practical for easy implementation. uiOne allows device manufacturers to meet operators' increasingly complex device requirements more easily, enabling faster time to market for themselves and the operator. uiOne permits deep access to phone features in a native, real-time manner, rather than simply laying an insubstantial, shallow "skin" on a UI.
uiOne doesn't just address one area of the UI or one set of features; it provides UI capabilities for all of the complex applications and features on a broad tier of handsets. This allows the creation of UIs that are feature rich and can expose and manipulate core handset functions (telephony, networking, messaging, etc) rather than just focusing on visual aspects. With uiOne, shallow UI "skins" give way to sophisticated device "personas", bringing out different phone features based on targeted end-user segments.
uiOne adds value to the entire wireless community, offering everyone from operators to device manufacturers, content developers to consumers, the opportunity to customize, personalize and realize rich user interfaces.
uiOne Technology
uiOne has matured into a robust software environment with more power than ever before. With the power of the UI engine combined with the BREW client, uiOne offers one of the most stable, mature UI development environments ever constructed. Take uiOne's open and flexible combination of technologies and services, marry it to deliveryOne or any operator delivery system and experience unparalleled UI functionality. It's a dynamic union of ease and speed, access and performance.
There are five uiOne components:- uiOne Client
Simplifies the customization and modification process by offering an open, extensible client and porting layer that enables standardized and scalable access to all system and applications software for all device user interface software. - uiOne SDK (software development kit)
Manage workflow and streamline the UI development process with focused PC-based UI authoring tools created for each individual party involved in the creation of a customized UI. The adaptability of the SDK enables quicker time to market through rapid creation and deployment of customized and OTA (over-the-air) updateable mobile UIs featuring customized branded solutions. - uiOne Applications and Services
A library of essential UI applications and services which include the homescreen, menu systems, local shopping portals, content managers, content viewers and much more. These customizable and commercially viable applications and services offer a simple way to accelerate time-to-market. - Delivery System
The uiOne delivery system is used to update UIs over-the-air. This delivery system can be deployed in a stand alone fashion, allowing operators to leverage the functionality of their own delivery system. Additional benefits can be realized by deploying uiOne with deliveryOne, especially when deployed in conjunction with other elements of the BREW solution (e.g. monetization and billing of downloadable UI packages when the operator does not already have the appropriate infrastructure). - Professional Services
Qualcomm's team of experienced UI software engineers and user experience designers are available to address any area of system and product customization you may be interested in. With extensive services beyond the base offerings, uiOne further exemplifies the attention to detail given at every level in the uiOne implementation process.
uiOne SDK
Download uiOne SDK here.


