The BREW® solution has clearly demonstrated that it connects the mobile marketplace value chain unlike any other wireless data solution. With operators around the world having launched BREW-enabled services, a global marketplace for BREW-based applications has evolved. For publishers and developers looking for additional revenue opportunities outside of their local regions, the BREW Global Publisher (BGP) program is the perfect model.

The BGP program helps facilitate the import and export of BREW-based applications across regions around the world. This ready-to-go model helps foreign publishers and developers access local operators without all the numerous legal, financial and operational issues. As a result, they can generate revenue quicker with little or no up-front costs.

BGP Benefits
How It Works
Criteria of a BGP
Existing BGPs

BGP Benefits

For the entire value chain, the BGP model provides similar benefits to each member including faster monetization of applications, facilitation of in-depth local marketing support, strong local technical support, simplification of testing/commercialization process and building long term relationships among the BREW publishing and development community in regions around the world.

Additional benefits:
Foreign Publishers and Developers

• Minimize upfront investment for application testing and localization means lower costs
• No need to obtain local handsets directly by themselves
• Leverage BGPs expertise in marketing, promotion, customer support and relationships with local operators

BGPs (Local Publishers)

• Steady stream of BREW-based applications from a wide variety of global BREW publishers and developers thereby increasing business opportunities
• Leverage Qualcomm's relationship with the global BREW publisher/developer community

Operators

• More applications available to them sooner means increased revenue
• No need to differentiate treatment of local or foreign publishers/developers/applications means operational simplification and lower costs

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How It Works

As the BREW solution helps develop the global wireless market and continues to gain support from operators and publishers/developers around the world, Qualcomm will actively engage local publishers with sufficient knowledge and expertise in not only the deployment of their own applications, but also the commercialization of applications developed by companies in other regions.

Through a detailed review process, Qualcomm will identify a selective group of local publishers in each region to be designated a BGP in that region. Then, leveraging on its reach in the global development community, Qualcomm actively facilitates introduction between BGPs and BREW publishers/developers around the world, thereby working to ensure a constant flow of applications across various regions where operators offer BREW-based services.

Foreign Developers

• Create applications and supporting documents
• Sign licensing/distribution agreements with BGPs
• Support BGP in the localization and customization of the applications

BGPs (Local Publishers)

• Provides marketing for foreign applications and publishers/developers
• Provides local technical/customer support to operators
• Provides local handsets and technical support to foreign publishers/developers
• Localizes applications for the local territory

Qualcomm

• Selects and identifies BGPs
• Facilitates the introduction between BGPs and foreign publishers/developers
• Markets BGPs and the BGP program (via websites, conferences, trade shows, presentations, etc.)

Operator

• Treat BGPs and imported applications as they would any local publisher/developer and local applications

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Criteria of a BGP

For a publisher or developer to become a BGP, many factors are considered. At a minimum, they must have the existing internal staff and flexible business structure capable of dealing with foreign publishers/developers.

In addition, other criteria include:

• Good standing relationship with local operators
• Proven track record in publishing and/or developing BREW-based applications in the local territory
• Financially stable; ability to pay publishers/developers and support demand generation marketing activities
• Strong supporter of the BREW solution relative to other platforms
• Leverage QA and server-side resources across multiple titles
• Familiarity with licensor issues and brand managementCustomer support
• Develop/fund/maintain "carrier-grade" server infrastructure necessary to support online/multiplayer games, community, messaging, content hosting/storage, etc.
• Carry overhead of full QA lab

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Existing BGPs

Last updated: 4/16/04
Japan

• Edia
• Itochu
• Mitsui
• Media Socket

China

• Magus Soft
• MIG
• Enorbus

U.S.

• Oasys Mobile, Inc.
• Hands On Mobile

LatAm

• Wiz Technologies
• IN3

Australia

• Jumbuck

If you are interested in working with an existing BGP or would like to become one, click here.

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