Market Research

Qualcomm Internet Services is pleased to bring you the following market data information to assist you with your business planning. Feel free to download the files and images and use them in your own presentations. Check back often as we will be updating this section regularly.

Market Data Charts Zip file [429K]

For market research specific to mobile gaming, please visit brewgaming.com

Data current as of June 2006.

What's the Forecast for BREW Handsets?

Almost 150 million BREW-enabled devices have been shipped throughout the world. By the end of 2008, we could see a staggering 200 million plus devices worldwide.

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Application Revenue Growth

Strategy Analytics estimates that the global end user spend on mobile data services will grow from $92.2 billion in 2005 to $114.4 billion in 2006.

Strategy Analytics, Mobile Consumer Applications Outlook 2006, January 2006

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Wireless Data Research

Consumer Spending Growth
The market for non-voice value added services will continue its upward sales trajectory into 2006. Global spending on mobile data services/products will grow by an average of 26% in 2006 driven by broader penetration of 3G devices, wider availability of services at lower cost, more robust and ubiquitous 3G network access and growing consumer awareness of services through non-operator channels. 2005 saw continued growth in consumer spending on mobile data products and services on a global basis. Globally, carrier data ARPU grew from $3.92 in Q2 2004 to $4.11 in Q2 2005, representing 12.4% and 14.5% of total ARPU respectively.

Strategy Analytics, Mobile Consumer Applications Outlook 2006, January 2006

Content Delivery

The content delivery platform market will be worth US$350Mn by 2008, made up of sales to operators, content owners and third party content aggregators.

Strategy Analytics, Mobile Content Delivery Platforms: Search for Value-Add and Scale as Solutions Commoditize, June 2005

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Our forecast of mobile content services revenues shows that global content revenues will grow from US$13.7 billion in 2005 to US$41.9 billion in 2010. A significant proportion of this growth will be generated by off-portal sites using hosted services.

Strategy Analytics, Mobile Media Management: Application Service Providers Step Up Growth, April 2006

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According to IDC, mobile operators in the US generated $1.6 billion in data service and application revenues in 4Q04 from a base of approximately 178 million subscribers.

ARCchart Ltd., On Device Portal - Beyond WAP, January 2006

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Service providers, content publishers and aggregators will see solid revenue growth during the next 5 years as they ride on the back of robust global wireless data growth, which will increase from $81 billion to $150 billion between 2005 and 2009.

Yankee Group, Mobile Content Market will Accelerate Technology Innovation, January 2006

Personalization
The estimated global revenue for total personalization contents in 2006 is $12,365 million; increasing 14% by 2010 with revenues of $18,363 million. There are around 420 million cell phone users that have subscribed to some kind of personalization content, and this number is expected to increase to 661 million users by 2010.

Strategy Analytics, Global Mobile Data Service, January 2006

Personalization Content Forecast in North America

All personalization contents are expected to increase in the next few years.

Strategy Analytics, August 2005

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Revenue Growth

Service providers, content publishers and aggregators will see solid revenue growth during the next 5 years as they ride on the back of robust global wireless data growth, which will increase from $81 billion to $150 billion between 2005 and 2009.

The Yankee Group, Mobile Content Market will Accelerate Technology Innovation, January 2006

Informa Telecoms & Media estimates that wireless gaming will reach $11.2 billion in 2010.

Informa Telecoms & Media, Tom Quirke argues the benefits of HSPA for ops and end users, August 2005

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International

Japan

Data Services
End users spend on mobile data services will grow from $16.7 billion this year to almost $28 billion in 2010. Premium content sales will grow from $3.1 billion to $5.9 billion.

Strategy Analytics, Japan Cellular Data Forecast, October 2005

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Gaming
Japanese mobile gaming market will generate around $650 million in sales this year and will drive a further $2 billion worth of transport revenues for mobile carriers.

Strategy Analytics, Japan Cellular Data Forecast, October 2005

Latin America
Latin America Market - Total
The total number of connections in Latin America is expected to increase from approximately 65M in 2006 to 78 million in 2008. Accordingly, both total revenues and overall ARPU are also expected to increase. The total revenue will increase by a growth rate of 20%, and the ARPU will increase from 194M in 2006 to 201M in 2008.

Cambridge, MA: Pyramid Research, 02/01/05

Consumer Data Split by Applications
Information and entertainment applications are becoming very popular. The total revenues including premium content for information is 21 million in 2006 and it is expected to increase to 54 million by 2008. Moreover, revenues including premium content for entertainment are 25 million in 2006, expecting to grow to 56 million in 2008.

Cambridge, MA: Pyramid Research, 02/01/05

Western Europe

Gaming
Downloadable games will generate the vast majority of revenues in the gaming segment growing to $2.7 billion by the end of 2010.

Strategy Analytics, Western European Data Forecast, September 2005

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