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BREW News is written to give developers program information, market insights, BREW features and technical briefs.

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BREW News - Volume 5, Number 2

> BREW 2005 Conference "You Wanted More…You Got It!"
> Alltel Selects uiOne™ for Customized User Interface Support
> Midwest Wireless Launches 11 Hosted BREW Operators in Less than One Year
> BREW Applications Win Majority of Second Annual NAVTEQ Global LBS Challenge Awards

BREW 2005 Conference "You Wanted More…You Got It!"

A jam-packed general session. Powerhouse speakers. Technical overviews, tutorials and business sessions. New product and services showcases. Awards to honor standout BREW applications. And, of course BREWfest to bring it all together at a festive party with something for everyone.

"BREW for more" is this year's theme, and more is what you will get. BREW 2005 will feature a 30 percent increase in in-depth technical and business sessions led by respected leaders in the wireless industry. Sessions will highlight the global BREW community's advancements and opportunities in the areas of mobile gaming, customizable user interfaces, location-based services, multimedia, mobile messaging, business applications and a host of other segments.

The conference will be held June 1-3 in a new and larger venue at the Manchester Grand Hyatt in San Diego. BREW 2005 offers attendees the opportunity to gain valuable insight into the wireless data industry, as well as collaborate, network and form strategic relationships with leading operators, device manufacturers, publishers, developers and technology providers in the mobile marketplace.

The time to register is today as the conference has sold out every year! Go to www.brew2005.com and register now.

"MORE Speakers with MORE to say"

Does BREW really offer more than any other wireless data solution? How will BREW expose me to more business opportunities? Find out the answers to these questions and more from our powerhouse line-up with an extensive agenda of speakers from around the world.

Peggy Johnson, president of Qualcomm Internet Services, will kick of the conference Thursday, June 2. Following her with a keynote address will be Dr. Paul E. Jacobs, Qualcomm CEO-elect. Peter Adderton, founder and CEO of Amp'd Mobile, will deliver the keynote address on Friday, June 3 and the conference will feature additional general session presentations from notable industry leaders, including Makoto Takahashi, vice president and general manager, content and media business sector for KDDI Corporation; Manish Jha, senior vice president for ESPN Mobile and John Stratton, vice president and chief marketing officer for Verizon Wireless.

BREW 2005 will include more than 50 business and technical sessions and tutorials to provide attendees the latest development tools and networking opportunities. Executives from leading wireless operators, including U.S. Cellular, Movistar and Tata will provide valuable insight on the BREW marketplace and discuss how publishers and developers can be successful in the global wireless data market. This year's conference schedule also boasts a full two days of sessions dedicated to all aspects of mobile gaming, including cross-platform game design and mobile 3D game graphics and audio, featuring insight from Qualcomm's Gaming Group and numerous leading game companies.

For a more extensive list of speakers, dates and times please visit: http://brew.qualcomm.com/brew/brew_2005/content/calendar_datetime.html.

"Get MORE on the Latest and Greatest"

Over the course of three jam-packed days in San Diego, you'll have the opportunity to experience the latest BREW applications and services demonstrated by the more than 70 exhibitors, including BREW operators, handset manufacturers, publishers and developers. All of them will be showcasing their innovations in the BREW 2005 Partner Pavilion. The Pavilion has built a reputation as an excellent way for conference attendees to not only interact and learn, but to have fun.

To learn more about the exhibitors and how to become one next year please visit: http://brew.qualcomm.com/brew/brew_2005/sponsorsexb.html.

"More BREW applications, MORE awards"

The BREW 2005 Developer Awards ceremony will be hosted by Steve Altman, Qualcomm's president-elect and Gina Lombardi, senior vice president of marketing and product management for Qualcomm Internet Services, on Friday, June 3 following the morning's first keynote address. The BREW 2005 Developer Awards honor the best applications in the following categories: Best Business Application, Best Location-Based Service Application, Best Communications Application, Best Information Application, Best Entertainment Application, Best Game Application, Best Ringtone Application and Most Innovative Use of Technology. This year's competition also includes a People's Choice Award, in which attendees vote on-site at BREW 2005 for their favorite application based on the finalists named in the eight other award categories.

Check out the finalists for this year's awards at: http://brew.qualcomm.com/brew/brew_2005/awards.html.

More BREW 2005 Conference Activities "MORE fun!"

Welcome Reception
Enjoy all the makings of an old-fashioned boardwalk carnival. Located at the grassy, water-side Embarcadero, the Welcome Reception takes place on Wednesday evening, June 1st, before the full conference begins. Meet new people as you kick-off three amazing days with kettle corn, hot dogs, live street performers and more.

BREWfest
When we say BREWfest 2005 we're not kidding about the "fest" part. On Thursday June 2nd, join us at the Hall of Champions Sports Museum in historic Balboa Park for BREWfest. This is your night to toast new success, savor fantastic food and rock with Huey Lewis and the News. Be there or be square!

BREW Engineering Support and User Experience Labs
If you need a couple more great reasons to attend the BREW 2005 Conference, take a closer look at the BREW® Engineering Support and User Experience Labs located in the Partner Pavilion.

For starters, the User Experience Lab is all new. Here, you can have your application's user interface evaluated by Qualcomm's uiOne™ User Experience Team. They'll show you how to enhance its usability, visual design and overall user experience.

Then there's our Engineering Support Lab. This is where to go for on-device testing and technical questions. You can also learn more about BREW API usage and sample our runtime phone service, which includes test enabling (up to 5 phones only, please) and application loading.

What you won't do is pay more to attend the labs. They're yours to use when you register for the wireless industry's leading conference. The valuable app evaluation, the helpful engineering support, the hot tips - they're all part of getting more at BREW 2005.

Walk-ups are welcome at the labs, however they promise to be wildly popular, so signing up in advance is recommended. If you're already registered for the conference, email dev-relations-comm@qualcomm.com to sign up for the BREW Engineering Support and User Experience Lab. Or stop by once you've arrived in San Diego.

For more information on scheduling times in the labs, visit: http://brew.qualcomm.com/brew/brew_2005/engineering_support.html.

Register Today. "You wanted MORE…What are you waiting for?"

There's simply more for your next business breakthrough at the BREW 2005 Conference.

Register now as the conference has sold out since its inception in 2001! Those interested in attending should register and reserve hotel accommodations by visiting http://brew.qualcomm.com/brew/brew_2005/registration.html.

For more information on the BREW 2005 Conference, please visit www.BREW2005.com.

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Alltel Selects uiOne for Customized User Interface Support

Alltel recently announced an agreement for customized user interface (UI) support based on Qualcomm's uiOne product. The uiOne offering consists of an open and flexible combination of products and services to help develop and deploy user interfaces. This enables Alltel to further differentiate its Axcess wireless data service offering, promote specific brands and mobile applications and create new wireless data revenue opportunities.

"This agreement demonstrates Alltel's continued commitment to offer the most enhanced, personalized wireless products and services to its customers," said Peggy Johnson, president for Qualcomm Internet Services. "uiOne builds on the BREW solution's demonstrated technical capabilities and provides comprehensive UI support enabling Alltel to easily develop and deploy an advanced user experience that remains simple and intuitive."

Custom UIs allow mobile subscribers to personalize their mobile phones beyond ringtones and traditional applications, enabling them to select from a variety of styles, themes and graphics to create a rich and compelling user experience that is truly meaningful to them. These feature-rich user interfaces developed with uiOne can be delivered over the air, enabling Alltel to provide UI updates, UI themes and UI creation, creating a dynamic, timely and relevant service for its 8 million wireless subscribers.

For more information on Qualcomm's uiOne solution, please click here.

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Midwest Wireless Launches 11 Hosted BREW Operators in Less than One Year

Since announcing its first BREW hosting agreement with Rural Cellular Corporation in June 2004, Midwest Wireless has expanded its roster of hosted wireless operators to 11 in less than a year. Through its BREW-hosting model, Midwest Wireless is able to share its existing BREW service solution with other operators that want to offer advanced wireless data services to their own customers.

"We are pleased to be the first operator offering a hosted BREW services program and more important, that we are enabling other regional operators to provide value-added wireless data services to their subscribers," said Dennis Miller, president and chief executive officer for Midwest Wireless. "Thanks to the BREW solution, we can quickly launch these operators with an extensive line of BREW applications targeted to their customers' needs from ring-tones and games to weather radars to field force management services."

The company has been offering BREW services to its own customers since August 2003. The incorporation of the group capability within the BREW Delivery System enables Midwest Wireless and its hosted operators to differentiate their individual services. The group feature allows Midwest Wireless to offer a single standard catalog of applications and content to every hosted operator and then add additional specific content that is relevant to an individual operator. This same feature can be used to target special interest groups like teens or business professionals.

"With 11 hosted operators launched in less than one year, it is clear that Midwest Wireless' hosted model is a success," said Peggy Johnson, president for Qualcomm Internet Services. "We applaud their leadership and innovation and look forward to the continued success of their hosted BREW services program."

To view a complete list of BREW operators around the world, please visit www.brewtoday.com.

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BREW® Applications Win Majority of Second Annual NAVTEQ Global LBS Challenge Awards

Applications developed for Qualcomm's BREW solution received top honors in four of the prestigious contest's six categories, including the overall grand prize winner, BiM Active from Bones in Motion. This achievement underscores the capabilities of the BREW solution in providing publishers and developers an opportunity to create and distribute innovative and compelling location-based services (LBS) applications.

In addition to capturing the competitions' grand prize with BiM Active, a health and fitness application, Bones in Motion received first place honors in the Asset Tracking/Field Services category for the application. Other winners were, Networks In Motion for its PhotoFinder application in the Gaming/Location-Based Imaging category, Smarter Agent, Inc. for its self-titled application in the Commerce/Advertising/Buying/Billing category, and LOC-AID® Technologies LLC for its LOC-AID People application in the Peer to Peer/Find Me category.

"The BREW solution's flexibility and scalability is vital to the development of LBS applications," said Andrew Graham, CEO, Bones in Motion. "With BiM Active, we've created a multi-faceted application which enables users to easily monitor and measure their fitness lifestyle goals on their wireless devices."

"Location-based services add another dimension to multiple application categories and expand value to consumers," said Tom Grieco, senior director of BREW developer relations for Qualcomm Internet Services. "NAVTEQ and the four BREW winners of the NAVTEQ Global LBS challenge are leading the charge in bringing compelling location-based services to market in many areas around the globe."

Read more about what the winners are saying regarding the BREW solution's capabilities in enabling developers to introduce ground-breaking, inventive applications that bring value to the mobile marketplace.

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