To the sound of a hip hop beat and Latin percussion, Peggy Johnson, president of Qualcomm Internet Services and MediaFLO Technologies, took the stage on Thursday to provide BREW 2006 attendees with an enthusiastic welcome. Following Johnson, Qualcomm CEO Dr. Paul Jacobs took the stage and highlighted the endless possibilities for customization via the uiOne solution. As Dr. Jacobs demonstrated the innumerable ways that a user can truly personalize their wireless experience, he both applauded and encouraged the BREW community to "use your imagination to determine what 'BREW Your Way' means to you."

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