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June 1, 2006
SAN DIEGO - June 1, 2006 - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the continued growth and success of the entire BREW wireless value chain, with publishers and developers having earned more than $700 million from the sale of BREW applications and services since the first operator launch of BREW-based services in November 2001. The $700 million represents a substantial increase in the announced publisher and developer earnings from a year ago, when Qualcomm announced that publishers and developers had earned more than $350 million since the first service launch.
"As the wireless industry evolves, operators are continuing to look for new ways to promote and deliver a variety of compelling wireless services on their decks," said Seamus McAteer, chief product architect and senior analyst for M:Metrics. "Our demographic data of BREW subscribers indicates that they have a high propensity to consume mobile content, which is good news for developers of content for the BREW platform. According to M:Metrics, approximately 44.2 million subscribers in the United States had access to BREW handsets in March 2006."
With agreements in place and services or deployments ongoing with operators in 31 countries in Europe, Asia, Latin America and North America and important content download milestones by China Unicom, KDDI, Verizon Wireless and Vivo announced in the past six months, the BREW solution has been established as the industry's premier choice for the discovery and delivery of data services. In addition, operators, handset manufacturers, media companies, publishers and developers are using BREW to offer feature-rich, value-added products and services, ultimately enriching the user experience for wireless subscribers. Qualcomm has 69 customers who use one or more of the following BREW offerings: uiOne, deliveryOne and marketOne.
"The worldwide market for wireless data continues to grow and there's money to be made by the wireless operators and content providers who make the right technology choices to capitalize on the demand," added McAteer.
"The momentum experienced this year by the BREW solution is due in large part to Qualcomm's ability to adapt BREW to address key trends in user experience, personalization and wireless content," said Peggy Johnson, president for Qualcomm Internet Services and MediaFLO Technologies. "We've made great strides this year in evolving the BREW solution by optimizing uiOne, deliveryOne and marketOne to better meet the needs of the global wireless marketplace. One thing that has not changed, however, is our continued commitment to driving revenue opportunities for the entire wireless industry."
Earnings figures were calculated based on payments made by Qualcomm to developers and on reports from certain BREW operators on what they had paid their publishers and developers.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Qualcomm Contacts:
Michele Guthrie, Qualcomm Internet Services
Phone: 1-858-651-4017
Email: qis-pr@qualcomm.com
Jeremy James, Corporate Communications
Phone: 1-858-651-1641
Email: corpcomm@qualcomm.com
Bill Davidson, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
Qualcomm's BREW Solution Continues to Thrive with More Than $700 Million Earned by Publishers and Developers
- Flexible BREW Offerings Continue to Drive the Discovery and Delivery of Data via uiOne™, deliveryOne™ and marketOne™ -
- Flexible BREW Offerings Continue to Drive the Discovery and Delivery of Data via uiOne™, deliveryOne™ and marketOne™ -
SAN DIEGO - June 1, 2006 - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the continued growth and success of the entire BREW wireless value chain, with publishers and developers having earned more than $700 million from the sale of BREW applications and services since the first operator launch of BREW-based services in November 2001. The $700 million represents a substantial increase in the announced publisher and developer earnings from a year ago, when Qualcomm announced that publishers and developers had earned more than $350 million since the first service launch.
"As the wireless industry evolves, operators are continuing to look for new ways to promote and deliver a variety of compelling wireless services on their decks," said Seamus McAteer, chief product architect and senior analyst for M:Metrics. "Our demographic data of BREW subscribers indicates that they have a high propensity to consume mobile content, which is good news for developers of content for the BREW platform. According to M:Metrics, approximately 44.2 million subscribers in the United States had access to BREW handsets in March 2006."
With agreements in place and services or deployments ongoing with operators in 31 countries in Europe, Asia, Latin America and North America and important content download milestones by China Unicom, KDDI, Verizon Wireless and Vivo announced in the past six months, the BREW solution has been established as the industry's premier choice for the discovery and delivery of data services. In addition, operators, handset manufacturers, media companies, publishers and developers are using BREW to offer feature-rich, value-added products and services, ultimately enriching the user experience for wireless subscribers. Qualcomm has 69 customers who use one or more of the following BREW offerings: uiOne, deliveryOne and marketOne.
"The worldwide market for wireless data continues to grow and there's money to be made by the wireless operators and content providers who make the right technology choices to capitalize on the demand," added McAteer.
"The momentum experienced this year by the BREW solution is due in large part to Qualcomm's ability to adapt BREW to address key trends in user experience, personalization and wireless content," said Peggy Johnson, president for Qualcomm Internet Services and MediaFLO Technologies. "We've made great strides this year in evolving the BREW solution by optimizing uiOne, deliveryOne and marketOne to better meet the needs of the global wireless marketplace. One thing that has not changed, however, is our continued commitment to driving revenue opportunities for the entire wireless industry."
Earnings figures were calculated based on payments made by Qualcomm to developers and on reports from certain BREW operators on what they had paid their publishers and developers.
The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.
Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Qualcomm Contacts:
Michele Guthrie, Qualcomm Internet Services
Phone: 1-858-651-4017
Email: qis-pr@qualcomm.com
Jeremy James, Corporate Communications
Phone: 1-858-651-1641
Email: corpcomm@qualcomm.com
Bill Davidson, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
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Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. uiOne, deliveryOne, and marketOne are trademarks of Qualcomm Incorporated. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks are the property of their respective owners.
